THE WOODS ARE LOVELY!

"The woods are lovely, dark and deep,

But I have promises to keep,

And miles to go before I sleep,

And miles to go before I sleep...”

Those were the words of Robert Frost. They are close to my heart. Sometimes I feel that they were written for me. Not just me. but for all the risk takers/business owners/ entrepreneurs/ job creator's  around the world.

Because it talks about the key to success and that’s why i am here today after long time to share some personal thoughts...

The Key is Perseverance

Perseverance is the continued effort to achieve something despite difficulties, failure, or opposition.

We’ve seen it all through history.

We wouldn’t have the freedom and independence today if thousands of people weren’t committed to fighting for the freedom regardless of the obstacles they faced, or difficulties they encountered.

We wouldn’t have the light bulb, penicillin, and the things we take for granted these days if someone wasn’t committed to inventing it after going through tons of failures and struggles.

That’s perseverance and is what we need to succeed in our business/ start up journey because the path we chose is not easy.

Life will throw different things at us. We'll face new challenges. Or feel scared of the existence and future at times. We’ll have more reasons to quit than ever before.

We may be the smartest one out there. We might have the earth-shattering, life-changing idea. But without perseverance, you might fall short of success.

Maybe there's greater chance that you might want to drop the idea when no one seems interested in it. Your ideas may not attract listeners or readers or early adopters. You might feel like you are swimming across the ocean with no end visible.

You might not be sure whether people will accept your solution or not, even though you have validated the idea. You might be worried about the feedback. You might be worried whether you’ll get enough people to buy to ensure you aren’t making a loss.

At every step of your journey, you might stare at the question - am I making a mistake or am I doing it right or is it going to work?

You need the perseverance to navigate through all this and success will be waiting for you on the other side.

-Spondon Dhekial Phukan 

 Chairman SPCL, SPVPL